Franchise opportunity
We franchise to operators, not investors
A protected territory, a service that bills on a schedule, and a business you can start from a truck and a garage. You do not need a turf background. You do need to be willing to run routes yourself in year one.
The model
Recurring service, low fixed cost
Lawn treatment is a route business. Once a customer is on a program, they generate six to eight billable visits a year with no resale effort, and retention across our system runs above ninety percent. That predictability is the whole appeal — and it is why the hard part is the first eighteen months of density, not the tenth year.
We size territories at roughly 35,000 qualified households, which is enough for a mature single-operator business without being so large you spend the day driving. Most owners hit route density around month fourteen and add their first technician somewhere between year two and year three.
We are direct about the parts that are hard: seasonality means winter cash flow needs planning, weather wrecks schedules, and the first year is physical work in Texas heat. Anyone selling you a passive-income version of this business is describing something else.
Investment
What it costs to open
Figures below are typical ranges for a single territory. Actual costs vary with market, equipment choices, and whether you buy or lease a vehicle.
What the investment covers
- Protected territory, roughly 35,000 qualified households
- Three weeks of training — one classroom, two in the field
- Spreader, sprayer and initial product inventory
- Route and billing software, licensed per territory
- Vehicle wrap and local marketing launch package
- Applicator licensing support and exam fees
What it does not cover
- The vehicle itself — most owners buy used
- Working capital for the first two seasons
- Insurance, bonding and state licensing fees
- Your own living expenses during ramp-up
Veterans: $5,000 off the initial franchise fee, and we will work around a transition timeline.
The process
Six steps, about ninety days
Introductory call
Thirty minutes on what you are looking for and what the business actually is. We will tell you early if it is not a fit, which happens more often than not.
Territory review
We look at what is available near you, household counts, competitive density and how long a territory typically takes to mature in that market.
Disclosure document
You receive the Franchise Disclosure Document and a mandatory review period. Read it with an attorney. Call our existing owners — we hand over the full list, not a curated three.
Discovery day
A day in San Antonio: ride a route, meet the support team, look at the numbers with our operations director. Bring your spouse or business partner.
Award and agreement
If both sides want to proceed, the territory is awarded and the agreement signed. Financing conversations usually happen here.
Training and launch
Three weeks of training, licensing, equipment delivery and a local launch campaign. Most owners take their first call six to eight weeks after signing.
Questions
What candidates ask first
How much can I expect to earn?
We do not answer that here, and you should be wary of any franchisor who does casually. Financial performance information appears in Item 19 of our Franchise Disclosure Document, which you receive during the process, and you are encouraged to validate it by calling existing owners directly.
Do I need a pesticide applicator licence?
Yes, and requirements vary by state. We cover exam fees and provide study materials, and most candidates test successfully within six to eight weeks. You cannot apply anything commercially until you are licensed.
Can I buy more than one territory?
Not initially. We award a second territory once the first is running at target density with its own technician, typically year three. Multi-unit owners exist in the system, but nobody starts that way.
What about seasonality?
Real, and it varies by market. Southern territories bill nearly year-round; northern ones in our footprint have a quieter December through February. Cash flow planning for the off-season is part of training and part of what we screen for.
Is financing available?
Not directly from us. Most owners use an SBA 7(a) loan, and we are on the SBA Franchise Directory, which shortens the review. We can introduce you to lenders who have funded our owners before.
Start with the introductory call
Thirty minutes, no pitch deck. We will tell you what the first two years actually look like and whether a territory near you is available.